How Can Businesses Make Corporate Gifting More Thoughtful and Sustainable?
Today, corporate gifting is more than putting your logo on something and nicely packaging it. As businesses become more aware of their environmental footprint, every element of a gift is being evaluated for its material impact, usefulness and lifecycle, from the product inside to the box around it. That’s where corporate gift boxes can go beyond traditional presentation packaging and become a more deliberate element of a company’s sustainability strategy. The right box reduces waste, promotes reuse and speaks to a brand’s environmental position while maintaining the premium experience consumers expect. The Packaging Problem Behind Corporate Gifting On the face of it, a corporate gift may seem sustainable, but its environmental impact is far more than just the product. Too many layers, plastic fillers and decorative laminates and one-time-use accessories can add up to waste in a hurry. The Ellen MacArthur Foundation promotes a circular economy, which involves reducing packagin...